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Case Study

An AI support agent handling 68% of tickets

We built a retrieval-augmented AI support agent for a US e-commerce platform that now resolves 68% of inbound tickets without human involvement.

Client
E-commerce platform
Industry
E-commerce
Region
United States
Duration
6 weeks
An AI support agent handling 68% of tickets — E-commerce platform

The challenge

A mid-market e-commerce platform was fielding 4,000 support tickets a month, most of them repeat questions about orders, returns, and shipping. Support headcount was the fastest-growing line on their P&L, and response times were still slipping.

What we did

Audited tickets before writing code

We classified six months of historical tickets to find which categories were genuinely automatable — and which needed to stay human.

Grounded answers in real data

The agent retrieves from their help centre and live order system, so it answers about the customer's actual order rather than generating plausible text.

Built escalation in from the start

Confidence thresholds and refusal behaviour were designed before launch. When the agent is unsure it hands over with full context attached.

Measured against real conversations

An evaluation suite of several hundred real tickets runs on every prompt or model change, so quality regressions surface before customers see them.

The outcome

Support headcount stayed flat through a year of order growth, and the team was redeployed onto retention work instead of answering shipping questions.

The automation paid for itself in under two months. What surprised us was that satisfaction went up, not down.

— COO, e-commerce platform

Results

68%
Tickets resolved without a human
4h → 3min
Median first response
7 weeks
Payback period on build cost
+11pts
Customer satisfaction score

Technology

PythonFastAPIAnthropic APIpgvectorReact

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